In 1959, Sanford A. Alderfer realized his childhood dream and became an auctioneer when he opened Sanford Alderfer Auction with a real estate auction. Earning a reputation for honesty and dedication, Sanford Alderfer Auction was much sought-after by families wanting to sell homes, farms, and personal property, and by businesses seeking to relocate or liquidate assets.

Now, with nearly a half century of history and happy customers, the early days’ Auction Company has become a family of companies. Each business is structured to help people easily and efficiently sell their valued collections, personal property, and real estate, and to help move or store property with confidence.

	Sanford A. Alderfer Founder Sanford A. Alderfer (Retired) founded the Sanford Alderfer Auction Company after attending the Reisch American School of Auctioneering in 1959. In 1990 Sanford was named North Penn Realtor of the Year. Today, Sanford can reflect on decades of achievement and a multi-faceted, multi-million dollar business. He remains active in the auction business and devotes much time to his family.
	Sanford L. (Sandy) Alderfer Chief Executive Officer Sandy L. Alderfer has been in the auction and real estate business since 1972. He is president of The Sanford Alderfer Companies, which specialize in ethically and creatively helping people manage the maze of property in transition. He was instrumental in establishing the Alderfer Auction Center, an innovative, modern auction facility located in Hatfield, Pennsylvania. In addition to work with his own companies, Sandy serves numerous community organizations: as a board member of Harleysville Savings Bank and Goodville Mutual Insurance, and as a member of the building and development committees at Christopher Dock High School, 4H of Montgomery County, and the Souderton/Telford Rotary. Sandy is active in the National Auctioneers Association and the Pennsylvania Auctioneers Association (Past President). He was honored by the Pennsylvania Auctioneers Association as 2005 Auctioneer of the Year.
	Vernon Martin President Vernon Martin has been in the auction and real estate business for more than 30 years. He is President of Alderfer Auction & Appraisal and Regional Executive Vice President of Tranzon Alderfer. Vernon was instrumental in establishing the Alderfer Auction Center, a modern auction facility located in Hatfield, Pennsylvania. A graduate of Eastern Mennonite University, the Reisch Worldwide College of Auctioneering, the Realtors Institute, and the Certified Auctioneers Institute, Vernon has earned the AARE designation (a national real estate accreditation) and the GPPA (Graduate Personal Property Appraiser) designation. He is a member of numerous professional organizations including The Lehigh Valley Society of Auctioneers, Pennsylvania Auctioneers Association, and the National Auctioneers Association. Vernon is a past President of the Pennsylvania Auctioneers Association, was named its 1991 Auctioneer of the Year, and was inducted into its Hall of Fame in 2000. Vernon also shares his experience and expertise with others: he is on the faculty of the National Auctioneers Association Education Institute, which conducts classes at Indiana University in Bloomington, Indiana, where he received the Distinguished Faculty Award in 1998.