Our History

The Sanford Alderfer Companies, a second generation family business, has been in operation for over 50 years.
The Sanford Alderfer Companies, a second generation family business, has been in operation for over 50 years.
The Sanford Alderfer Companies, a second generation family business, has been in operation for over 50 years.

The Sanford Alderfer Companies began in 1959 when Sanford A. Alderfer attended the Reisch American School of Auctioneering. Sanford realized his dream of becoming an auctioneer when he conducted his first real estate auction on February 8, 1960. Sanford established Sanford A. Alderfer Inc. predicated on the idea that well run, ethical auctions would improve the quality of life in his community. Joined by his brother, Harold Alderfer, in 1962, the pair quickly earned a reputation for honesty and integrity as Sanford Alderfer Auction became sought after by families wanting to sell homes, farms, and personal property and by businesses seeking to relocate or liquidate assets.

In 1972, Sanford’s son, Sanford (Sandy) L. Alderfer, and son-in-law, Vernon Martin, joined the family business. Sandy and Vernon were instrumental in establishing the Alderfer Auction Center in 1988, an innovative, modern auction facility located in Hatfield, Pennsylvania, where they continued to grow the company. Over a half century later, the Sanford Alderfer Companies is still owned by the Alderfer family and business continues to be conducted by the Golden Rule.

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Sanford-AlderferSanford A. Alderfer – Founder

Sanford A. Alderfer founded the Sanford Alderfer Companies after attending the Reisch American School of Auctioneering in 1959. Sanford conducted his first auction on February 8, 1960. Sanford’s credentials and affiliations include licensed auctioneer and broker, life member of the National Auctioneer Association and Pennsylvania Auctioneer Association and a member of the Lehigh Valley Society of Auctioneers. He was the first inductee into the Pennsylvania Auctioneers Hall of Fame and was named North Penn Realtor of the Year in 1990. Today, Sanford can reflect on decades of achievement and a multi-faceted, multi-million dollar business. He remains active in the auction business and devotes much time to his family, church and hobbies, which include golfing, hunting and bowling.

Harold-AlderferHarold Alderfer – Past Shareholder, Retired

Harold served in the auction and real estate business with his brother Sanford since 1961. Harold attended the Reisch American School of Auctioneering. His credentials and affiliations include GPPA, CAI, Lehigh Valley Society of Auctioneers, National Auctioneers Association, Pennsylvania Auctioneers Association, Pennsylvania Association of Realtors/Appraisers, and the National Association of Realtors. In January, 2002 Harold was inducted into the Pennsylvania Auctioneers Hall of Fame.

Vernon-MartinVernon Martin – Past Shareholder, Retired

Vernon Martin served in the auction and real estate business for over 30 years. He is the retired President of Alderfer Auction & Appraisal and retired Regional Executive Vice President of Tranzon Alderfer. Vernon was instrumental in establishing the Alderfer Auction Center, a modern auction facility located in Hatfield, Pennsylvania. He was a graduate of Eastern Mennonite University, the Reisch Worldwide College of Auctioneering, the Realtors Institute and the Certified Auctioneers Institute. Vernon also achieved the AARE designation (a national real estate accreditation) and GPPA (Graduate Personal Property Appraiser) designation. He served as a member of numerous professional organizations including The Lehigh Valley Society of Auctioneers, Pennsylvania Auctioneers Association and the National Auctioneers Association. Vernon is a past President of the Pennsylvania Auctioneers Association, was named its 1991 Auctioneer of the Year and was inducted into its Hall of Fame in 2000. Vernon shared his experience and expertise by serving on the faculty of the National Auctioneers Association Education Institute which conducts classes at Indiana University in Bloomington, Indiana where he received the Distinguished Faculty Award in 1998.

Sandy-AlderferSanford  (Sandy) L. Alderfer – President

Sandy has been in the auction and real estate business since 1972 and currently serves as President/CEO of the Sanford Alderfer Companies. Sandy is a graduate of the Resich Auction College in 1973, the Certified Auctioneers Institute (CAI) in 1985 and a Master Personal Property Appraiser (MPPA).  He is active in various professional organizations, including the National Auctioneers Association (NAA), the National Auctioneers Foundation (NAF), the Pennsylvania Auctioneers Association (PAA) and the Lehigh Valley Society of Auctioneers (LVSA). He was inducted into the NAA Hall of Fame in 2012, currently serves as President of the Board of Trustees of the NAF, served as President of the PAA and was honored as the Auctioneer of the Year in 2005.  He is a member of the Montgomery County Association of Realtors (MCAR), Pennsylvania Association of Realtors (PAR) and National Association of Realtors (NAR). Sandy is involved in numerous community organizations, including board member of Harleysville Savings Bank, Goodville Mutual Insurance, Spruce Lake Christian Retreat, Indian Creek Foundation and North Penn United Way. He is also a member of the Souderton/Telford Rotary.